peter van der heyden fotografie

Billboard

petervanderheyden — Thu, 12 Oct 2017 14:43:43 +0000

Billboard campaign throughout Amsterdam.

A billboard campaign is a marketing or advertising strategy that involves the use of billboards to convey a message, promote a product, service, event, or cause, or build brand awareness. Billboards are large, outdoor advertising structures typically located along highways, major roads, and in high-traffic areas in urban centers. They are designed to capture the attention of passing motorists and pedestrians due to their size, placement, and often visually compelling graphics and messaging, so you can announce products like WoW Classic gold that is easy to get online, click here to find more.

Here are key components of a billboard campaign:

Design and Creativity: Effective billboard campaigns rely on eye-catching and creative designs. They often feature bold and concise messages, attention-grabbing visuals, and high-quality graphics. The goal is to convey the message quickly and memorably.
Location: The success of a billboard campaign heavily depends on the strategic placement of billboards. Advertisers choose locations based on their target audience and campaign objectives. High-traffic areas, commuter routes, and locations near shopping centers or major events are common choices.
Message: Billboards must deliver a concise and impactful message due to the limited time viewers have to absorb information while passing by. The message may include a tagline, a call to action, a website URL, or contact information.
Duration: Billboard campaigns can run for a specific duration, such as a few weeks or months, depending on the advertising budget and campaign goals. Some billboards are part of long-term, evergreen advertising strategies.
Rotation: In some cases, advertisers may choose to rotate their billboard designs periodically to keep the message fresh and capture the attention of repeat viewers.
Digital Billboards: Traditional static billboards have evolved into digital billboards, which can display multiple messages on a rotating basis. This technology allows for more dynamic and engaging campaigns.
Measurement and Analytics: While it can be challenging to measure the direct impact of billboard advertising compared to digital marketing, advertisers may use methods like surveys or tracking website traffic and phone inquiries to gauge the campaign’s effectiveness.

Billboard campaigns are a popular choice for advertisers looking to create broad brand awareness and reach a wide audience, especially for products or services with mass-market appeal. They are particularly effective when the message and design are tailored to capture attention quickly and leave a lasting impression on viewers.

Volkskrant

petervanderheyden — Thu, 12 Oct 2017 14:34:42 +0000

Nice article in De Volkskrant

FotolabKiekie

petervanderheyden — Tue, 15 Nov 2016 16:13:15 +0000

An interview with background info was published online by FotolabKiekie http://www.fotolabkiekie.com/krant/petervanderheyden/

Portici

petervanderheyden — Fri, 01 Apr 2016 12:17:30 +0000

Two pictures published in Portici, a new luxury magazine about classical music in The Netherlands and Belgium.

Klassieke Zaken magazine cover

petervanderheyden — Mon, 15 Feb 2016 12:56:16 +0000

Parool

petervanderheyden — Fri, 15 Jan 2016 13:33:12 +0000

Publication in Het Parool. The article also describes the cover photo I made for this album: He looks incisively into the lens on the cover photo of his CD. Intriguing vertical lines cover his face. They are the shadows of the harp strings, but it looks as if he is crying …

Algemeen Dagblad & Trouw

petervanderheyden — Tue, 12 Jan 2016 16:44:01 +0000

Nice publications in two national newspapers to support Remy van Kesteren’s new release.

Tomorrow Eyes

petervanderheyden — Mon, 14 Dec 2015 12:23:16 +0000

The album Tomorrow Eyes by harpist Remy van Kesteren will be released on January 7, 2016.

Portrait Salon 2015

petervanderheyden — Wed, 25 Nov 2015 13:47:25 +0000

My portrait of Bart Jansen was included in this year’s Portrait Salon and was exhibited at the Embassy Tea Gallery in London.

NRC

petervanderheyden — Wed, 11 Nov 2015 15:51:19 +0000

My picture of Lucas and Arthur Jussen was published on the cover of NRC.